BONUS Episode: Selling the Future of Healthcare marketing, Innovation, and branding with Aaron HIllman

In this episode of The Buzz Podcast, hosts Mike Mosquito and Maureen Nylin engage with Aaron Hillman, Senior Director of Marketing and Healthcare Informatics at Philips. They discuss the evolution of healthcare marketing, the impact of emerging technologies, and the importance of branding in a rapidly changing landscape. Aaron shares insights from his extensive career in healthcare marketing, highlighting the shift from traditional marketing strategies to more targeted and engaging approaches. The conversation also touches on the significance of conferences and the need for effective follow-up to maximize ROI.