Episode 2 - Why Did I Spend Our Money on Your Multi-Channel Marketing Idea with Amy Oliver

Summary

In this episode of The Buzz Podcast, host Mike Mosquito and co-host Maureen Nylin engage with Amy Oliver, Vice President of Marketing for Panda Health. They explore the intricacies of healthcare marketing, discussing Amy's career journey, the importance of collaboration, adapting to shifting business models, understanding long sales cycles, the role of partnerships, aligning marketing with internal teams, navigating challenges during the COVID crisis, and measuring marketing success. Amy shares valuable insights and strategies that can help organizations thrive in the competitive healthcare landscape.

Takeaways

Healthcare marketing requires a unique understanding of the industry.

Collaboration and listening are key to successful marketing.

Adapting to changing business models is crucial for growth.

Long sales cycles necessitate a strategic marketing approach.

Partnerships enhance brand visibility and credibility.

Internal alignment between teams is essential for success.

COVID-19 forced innovative marketing strategies and messaging.

Measuring success involves both lead generation and branding metrics.

A balanced approach to metrics is necessary for effective marketing.

Building relationships is fundamental to successful partnerships.

Chapters

00:00 Introduction to Healthcare Marketing Strategies

04:51 Collaboration, Listening, and Trust in Healthcare Marketing

06:45 Approaching Marketing Challenges in a Shifting Business Model

09:50 Developing Marketing Strategies for Long Buying Cycles

11:40 The Power of Partnerships in Healthcare Marketing

15:56 Aligning Marketing Efforts with Sales and Product Goals

18:39 Marketing During the COVID-19 Crisis

20:45 Measuring Success in Healthcare Marketing

24:36 Conclusion and Closing Remarks

25:55 BUZZ OUTRO (2).mp4