The Future of Healthcare Marketing, Innovation & Branding at ViVE 2025

THE BUZZ at ViVE 2025

🔥Jaime Lira, VP of Marketing at Clinical Architecture

🔥 Amy Oliver, VP of Marketing at Panda Health

🔥 Lawrence Kaiser, CMO at Optimum Healthcare IT

🔥 Aaron Hillman, CDH-E, Senior Director of Marketing, Healthcare Informatics at Philips

What’s changing in healthcare marketing? Where is the future heading? 🤔

From the floor of ViVE 2025 in Nashville, this group of healthcare executives and top marketing leaders discuss, with Mike Mosquito, the game-changing trends, challenges, and strategies shaping the industry.

💡 Key topics we break down:

✅ The shift in healthcare marketing strategies & emerging trends

✅ How AI & data-driven marketing are reshaping engagement

✅ Where companies are investing marketing dollars for maximum impact

✅ The ROI of conferences—are they still worth it in 2025 and beyond?

✅ The path to becoming a trusted advisor – not just another vendor